Posthog Funnel Data
team_feedback/posthog_funnel_data.md
PostHog Funnel Data
1. Sign-Up Started → Sign-Up Completed
What this measures: The conversion rate from users initiating a sign-up (filling out email + password and pressing "Sign Up", or pressing "Sign Up with Google") to successfully completing the sign-up process. Broken down by sign-up method.
Source: PostHog Insight pKvh3Dgy Time period: Last 30 days
| Sign-Up Method | Started | Completed | Conversion Rate | Median Time |
|---|---|---|---|---|
| Email + Password | 1,532 | 1,337 | 87.3% | 0.6s |
| 1,992 | 773 | 38.8% | 5.5s |
Notes:
- Apple sign-up (101 started, 85 completed) and email password magic (85 started, 76 completed) are excluded due to low volume.
- Google sign-up has significantly lower conversion (38.8%) compared to email + password (87.3%), despite being the more popular starting method (1,992 vs 1,532).
- Google's average completion time is ~42s (skewed by outliers), suggesting some users abandon the Google OAuth flow and return later, or drop off entirely.
2. First /new Pageview → Start Recording → Recording Started (Web Only)
What this measures: The conversion rate from a user's first visit to the /new page (meaning they completed onboarding) through to actually starting and completing a recording. This is web only (no native apps). Broken down by device type (tablets excluded).
Source: PostHog Insight 82x8h1xJ Time period: Last 30 days
| Device | Entered /new | Started Recording | Conversion | Recording Started | End-to-End Conversion |
|---|---|---|---|---|---|
| Desktop | 1,401 | 703 | 50.18% | 642 | 45.82% |
| Mobile | 674 | 233 | 34.57% | 201 | 29.82% |
| Baseline | 2,075 | 936 | 45.11% | 843 | 40.63% |
Step-by-step drop-off:
| Device | /new → Start Recording | Start Recording → Recording Started |
|---|---|---|
| Desktop | 50.18% (median 3m 24s) | 91.32% (median 4s) |
| Mobile | 34.57% (median 2m 26s) | 86.27% (median 2s) |
| Baseline | 45.11% | 90.06% |
Notes:
- The biggest drop-off happens at the first step: getting users from
/newto start a recording. Mobile converts at 34.57% vs. desktop at 50.18% — a 15.6 percentage point gap. - Once users actually press "start recording," the vast majority succeed (90%+ across devices), so the technical recording flow itself is not the problem.
- End-to-end, mobile loses ~16 percentage points compared to desktop (29.82% vs. 45.82%).