Seed Inputs

These are the foundational documents that feed the research pipeline. They capture ICP understanding, experimentation constraints, internal team ideas, and quiz concepts.

ICP Understanding

Seed Input

Deep strategic profile of the ideal customer persona, including core value proposition layers, emotional value drivers, buying triggers, objections, and messaging angles that convert

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Experimentation Constraints

Seed Input

Rules and principles for funnel design and A/B testing — max 3 variants, 3-4 week tests, revenue per ad click as north star metric, structure vs content isolation

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Internal Ideas

Seed Input

Three team ideas for funnel consideration — phone number collection for SMS re-engagement, payment-first (CC at signup), and Facebook browser ejection for signup/recording reliability

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Quizzes Ideation

Seed Input

Two quiz concepts (Is this for me? / Will this help me?) with sample questions for role, format, session type, note timing, and pain improvement — plus confirmation screens

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Google Ads Context

Seed Input

Channel context for Google Ads — how search traffic differs from Facebook/Instagram, Twofold's current Google Ads setup with /lp/_ and /specialties/_ landing pages, performance data, and Quality Score considerations

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Google Ads Report (Apr 2026)

Seed Input

Full Google Ads performance report (June 2024–Feb 2026) with per-ad metrics — headlines, descriptions, CTR, CPC, conversion rates, and cost per conversion across all ad groups and landing pages

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