Seed Inputs

Deep strategic profile of the ideal customer persona, including core value proposition layers, emotional value drivers, buying triggers, objections, and messaging angles that convert

Rules and principles for funnel design and A/B testing — max 3 variants, 3-4 week tests, revenue per ad click as north star metric, structure vs content isolation

Three team ideas for funnel consideration — phone number collection for SMS re-engagement, payment-first (CC at signup), and Facebook browser ejection for signup/recording reliability

Two quiz concepts (Is this for me? / Will this help me?) with sample questions for role, format, session type, note timing, and pain improvement — plus confirmation screens