Elad
team_feedback/elad_feedback.md
Elad's Feedback
Overall Impression
Nice research, a lot of data to process. The research makes a clear separation between cold traffic (Facebook) and warm traffic (Google, other sources).
Cold Traffic Strategy
- No reason to have both the quiz and the onboarding — the only data point worth collecting is specialty, which is already captured in the quiz.
- Proposed flow: Quiz → Product (skip onboarding).
- Then invest in first screen optimization.
Warm Traffic Strategy
- Need to decide if we're changing the onboarding.
- Can delay this decision until after the cold traffic experiment — likely not related.
First Screen Experience (Critical)
This is where we lose 50% of users.
NUX Action Data
| NUX Action | % of Signups | Conversion to Active |
|---|---|---|
| Skip | 47.1% | 42% |
| Sample | 26.5% | 36% |
| Record | 18.1% | 79% |
| Demo | 8.3% | 71% |
Users who actually engage (Record/Demo) convert at 2x the rate of those who skip.
Demo Funnel Drop-off
- Demo script clicked: 5.84% of signups (low engagement)
- Demo started: 2.72%
- Demo completed: 1.61%
Visit Modal Split
- Virtual: 50.32% (need to instruct better on virtual — current flow is full of friction)
- In person: 49.68%
Capture Method Usage
| Method | Usage % |
|---|---|
| Capture conversation | 86% |
| Dictate summary | 8% |
| Text input | 5% |
| Uploaded file | 1% |
86% capture conversation — possible UI steering behavior?
Qualitative User Feedback on First Screen
- "I don't want to record yet, I need to trust you first."
- "What will happen when I click on 'capture conversation'?"
- Not aware of the other options to generate a note (dictate, text to note).
Potential Action Items
- Make text-to-note and dictate session summary visible — users aren't discovering them.
- Make the first action more clear — arrow/highlight, adjust messaging: "See your first note in 30 seconds, no patient required."
- Add a "Get Started" side widget with videos + CTAs on the first screen.
- Improve the sample note:
- More personalized per specialty (currently 5 — maybe generate on the fly: "Generate a demo note for my specialty").
- Add a follow-up action from this screen: "See your first note in 30 seconds, no patient required."
- Add credibility badges — HIPAA + social proof on first experience.
- Remove current demo from main screen.
- Make the NUX UI part of the onboarding.