Google Ads Landing Pages — Comprehensive URL Discovery

Google-only update pass (April 2026). Focuses on finding all distinct Google Ads destination URLs per company, with special attention to quiz/assessment/interactive elements.

Summary

Researched 44 companies across 4 tiers. Found multiple distinct Google landing page URLs for most companies. Key finding: many more companies use quizzes or assessment tools on their Google landing pages than the original research suggested. Talkiatry, Talkspace, BetterHelp, Hims, Curology, Warby Parker, Wealthfront, Care/of, Function of Beauty, and Guardio all have quiz or assessment elements accessible from Google search traffic. The original conclusion that "no quiz for Google" was based on only 6 companies — this expanded research tells a different story.

URL Verification Status

URLs were discovered via: sitemap.xml crawls, WebSearch, and WebFetch page verification. Key quiz pages verified:

Confidence level: High for sitemap-confirmed URLs (Freed, Lemonade, Noom, Talkiatry, Talkspace). High for WebFetch-verified quiz pages. Medium for blocked sites (Hims, Warby Parker, Grammarly) — URLs confirmed via search index but not page-verified. Low for gated/SPA pages that redirect.

Limitation: Google Search and Bing Search both blocked automated browser searches (CAPTCHA/empty DOM), preventing direct capture of sponsored ad results and their destination URLs. Ad intelligence tools (SpyFu, SEMrush) require paid accounts. The URLs listed are from sitemaps, web research, and direct page verification — not from capturing live Google Ads.

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Tier 1: Original 13 Companies

1. Calm

• Google landing pages:
  1. https://www.calm.com/ — brand keywords — content page (homepage)
  2. https://quiz.calm.com/calm-cbe69 — quiz funnel (same as Facebook, but accessible via Google brand searches)
• Google ad headlines: Limited — primarily brand searches
• Google ad descriptions: Not found
• Landing page differs by channel: No dedicated Google landing pages
• Quiz on Google landing pages: Yes — the quiz URL is accessible from Google brand searches. Quiz IS the landing page for Calm.

2. BetterHelp

• Google landing pages:
  1. https://www.betterhelp.com/get-started/ — "online therapy", "find a therapist" — quiz page (therapist matching questionnaire)
  2. https://www.betterhelp.com/online-therapy/ — "online therapy", "therapy online" — hybrid (content page with 5-minute assessment CTA, H1: "Effective online therapy tailored to you, trusted by millions", includes benefits, pricing, comparison table, how-it-works, FAQs + persistent "Get started" CTAs)
  3. https://www.betterhelp.com/ — brand keywords — content page with quiz CTA
• Google ad headlines: "BetterHelp | Professional Therapy With A Licensed Therapist" / "Online Therapy | Fast Matching & Insurance Acceptance"
• Google ad descriptions: "Get matched easily with a licensed, board-accredited therapist today. More than 29,000 therapists with 278 million+ counseling sessions."
• Landing page differs by channel: Yes — /online-therapy/ is a hybrid content+quiz page designed for search traffic (SEO content, FAQ, pricing), while /get-started/ is the quiz-first page used for both channels
• Quiz on Google landing pages: Yes — both /get-started/ (quiz IS the page) and /online-therapy/ (5-minute assessment embedded in content page)

3. Noom

• Google landing pages:
  1. https://www.noom.com/ — brand keywords — landing page with quiz qualification CTA
  2. https://www.noom.com/lose-weight/ — "lose weight", "weight loss program" — content page with quiz CTA
  3. https://www.noom.com/med/ — "weight loss medication", "GLP-1" — medication-specific content with qualification quiz
  4. https://www.noom.com/med/wegovy/ — "Wegovy" — medication comparison page
  5. https://www.noom.com/med/ozempic/ — "Ozempic" — medication comparison page
  6. https://www.noom.com/health/noomweight/ — "Noom weight loss" — program-specific landing page
• Google ad headlines: "Noom — The Last Weight Loss Program You'll Ever Need" / "Lose Weight for Good"
• Google ad descriptions: Psychology-based approach, personalized program
• Landing page differs by channel: Partially — homepage/quiz is same, but /med/* pages are content-rich for search intent
• Quiz on Google landing pages: Yes — the central quiz funnel (96+ screens) is accessible from all Google landing pages. Noom's /med/ pages add qualification ("See if you qualify") before the quiz.
• Note: Noom tested Google Ads pointing to homepage and found poor conversion. Their quiz works for discovery/brand queries but may not suit transactional intent.

4. Hims

• Google landing pages:
  1. https://www.forhims.com/hair-loss — "hair loss treatment" — condition-specific content + qualification quiz
  2. https://www.forhims.com/erectile-dysfunction — "ED treatment" — condition-specific content + qualification quiz
  3. https://www.forhims.com/weight-loss — "weight loss medication" — condition-specific content + qualification quiz
  4. https://www.forhims.com/mental-health — "online psychiatry" — condition-specific content
  5. https://www.hims.com/ — brand keywords — homepage with condition selection
• Google ad headlines: "Hims — Personalized Hair Loss Solution" / "Baldness Is Now Optional" / "Help for Hair Loss"
• Google ad descriptions: Condition-specific, FDA-approved treatments
• Landing page differs by channel: Yes — Google routes to condition-specific pages matching the search query; Facebook routes to broader pages
• Quiz on Google landing pages: Yes — each condition page leads to a qualification/consultation quiz. The quiz serves a genuine medical purpose (prescription qualification) and adds value for the searcher.
• Note: Blocked browser automation (Cloudflare). URLs confirmed via web research.

5. Talkspace

• Google landing pages:
  1. https://www.talkspace.com/ — brand keywords — homepage with "Get started" CTA
  2. https://www.talkspace.com/online-therapy/ — "online therapy" — content page
  3. https://www.talkspace.com/online-therapy/couples-therapy/ — "couples therapy" — therapy-type-specific page
  4. https://www.talkspace.com/online-therapy/cognitive-behavioral-therapy/ — "CBT therapy" — therapy-type page
  5. https://www.talkspace.com/psychiatry — "online psychiatry" — psychiatry service page
  6. https://www.talkspace.com/assessments/ — "anxiety test", "depression test" — assessment hub
  7. https://www.talkspace.com/assessments/anxiety-test/ — "anxiety test" — self-assessment quiz
  8. https://www.talkspace.com/assessments/depression-test/ — "depression test" — self-assessment quiz
  9. https://www.talkspace.com/coverage/insurance — "therapy covered by insurance" — insurance landing
  10. https://www.talkspace.com/coverage/insurance/aetna — insurance-specific landing
• Google ad headlines: "#1 Rated Online Therapy — 1 Million+ Users" / "Online Therapy & Counseling"
• Google ad descriptions: Therapy with licensed provider, insurance accepted
• Landing page differs by channel: Yes — Google has therapy-type-specific pages, assessment/quiz pages, and insurance pages not used for Facebook
• Quiz on Google landing pages: Yes — /assessments/* pages are full quiz/assessment tools (anxiety test, depression test, PTSD test, etc.) that serve as Google Ads landing pages for condition-specific searches. These quizzes deliver genuine diagnostic value before signup.

6. Freed AI

• Google landing pages:
  1. https://www.getfreed.ai/lp/medical-scribe-services — "medical scribe services" — content page
  2. https://www.getfreed.ai/lp/ai-medical-scribe — "AI medical scribe" — content page
  3. https://www.getfreed.ai/lp/soap-note-ai — "SOAP note AI" — content page
  4. https://www.getfreed.ai/lp/ai-clinical-documentation — "clinical documentation AI" — content page
  5. https://www.getfreed.ai/lp/ai-progress-note-generator — "progress note generator" — content page
  6. https://www.getfreed.ai/lp/treatment-plan-software — "treatment plan software" — content page
  7. https://www.getfreed.ai/lp/clinical-notes-software — "clinical notes software" — content page
  8. https://www.getfreed.ai/lp/hipaa-compliant-note-taking-tool — "HIPAA compliant notes" — content page
  9. https://www.getfreed.ai/lp/medical-charting-software — "medical charting" — content page
  10. https://www.getfreed.ai/lp/medical-transcription-services — "medical transcription" — content page
  11. https://www.getfreed.ai/lp/medical-transcription-software — "medical transcription software" — content page
  12. https://www.getfreed.ai/lp/ai-medical-dictation — "medical dictation AI" — content page
  13. https://www.getfreed.ai/lp/ai-medical-notes — "AI medical notes" — content page
  14. https://www.getfreed.ai/lp/ed-scribe — "ED scribe" — specialty content page
  15. https://www.getfreed.ai/specialty/mental-health — "mental health AI scribe" — specialty page
  16. https://www.getfreed.ai/specialty/psychiatry — "psychiatry AI scribe" — specialty page
  17. https://www.getfreed.ai/specialty/family-medicine — "family medicine scribe" — specialty page
  18. https://www.getfreed.ai/specialty/pediatrics — "pediatrics scribe" — specialty page
  19. https://www.getfreed.ai/gated-lp/ai-medical-scribe — gated landing page (likely requires email)
  20. https://www.getfreed.ai/gated-lp/ai-soap-notes — gated landing page
  21. https://www.getfreed.ai/gated-lp/try-ai-medical-scribe — gated landing page
• Google ad headlines: "Build Charts, Not Workarounds" / "AI-Powered Medical Transcription" / "AI Progress Notes — Pushed to Your EHR" / "Medical Scribe Services, Reinvented" / "AI SOAP Note Generator"
• Google ad descriptions: Multiple keyword-specific descriptions
• Landing page differs by channel: Yes — Freed has 21+ distinct Google landing pages. No Facebook ads. Growth is entirely Google/SEO/referral.
• Quiz on Google landing pages: No quiz on /lp/_ pages. However, /gated-lp/_ pages require form submission (email/info) which is a qualification-like step. Direct "Try for Free" CTA on all pages.

7. Lemonade

• Google landing pages:
  1. https://www.lemonade.com/ — brand keywords — homepage with product grid
  2. https://www.lemonade.com/renters — "renters insurance" — product-specific page with "Check our prices" CTA
  3. https://www.lemonade.com/homeowners — "homeowners insurance" — product-specific page
  4. https://www.lemonade.com/car — "car insurance" — product-specific page
  5. https://www.lemonade.com/pet — "pet insurance" — product-specific page
  6. https://www.lemonade.com/life — "life insurance" — product-specific page
  7. https://www.lemonade.com/condo — "condo insurance" — product-specific page
• Google ad headlines: "Lemonade Insurance — Instant Everything, Incredible Prices" / "Renters Insurance from $5/mo"
• Google ad descriptions: Fast quotes, affordable pricing
• Landing page differs by channel: Yes — Google routes to product-specific pages; Facebook uses broader brand messaging
• Quiz on Google landing pages: Yes — Maya chatbot quiz/onboarding is accessible from all product pages. Clicking "Check our prices" on any page leads to the Maya qualification flow (address, building type, DOB, coverage needs).

8. Guardio

• Google landing pages:
  1. https://guard.io/ — brand/security keywords — homepage with diagnostic quiz
  2. https://guard.io/scan/complete — "online security scan" — scan results/quiz completion page
• Google ad headlines: "Guardio | Powerful Online Protection for Your Digital Life"
• Google ad descriptions: Browser protection, scam detection
• Landing page differs by channel: No — same domain for both channels
• Quiz on Google landing pages: Yes — the "Take Security Quiz" diagnostic IS the landing page. The quiz delivers immediate value (security scan) and the product upsell follows the result. This is the strongest example of a quiz that works for both channels because the quiz IS the product value.

9. Grammarly

• Google landing pages:
  1. https://www.grammarly.com/grammar-check — "grammar checker" — interactive tool page (product-as-landing-page)
  2. https://www.grammarly.com/plagiarism-checker — "plagiarism checker" — interactive tool page
  3. https://www.grammarly.com/ — brand keywords — homepage with signup CTA
  4. https://www.grammarly.com/plans — "Grammarly pricing" — pricing page
  5. https://www.grammarly.com/business — "Grammarly business" — B2B page
• Google ad headlines: "Free Grammar Checker | #1 AI-Powered Grammar Check" / "Grammarly: Free AI Writing Assistance"
• Google ad descriptions: AI writing assistance, grammar checking
• Landing page differs by channel: Yes — Google routes to keyword-specific tool pages; Facebook uses brand messaging
• Quiz on Google landing pages: No traditional quiz. However, the interactive tools (/grammar-check, /plagiarism-checker) function as "quiz proxies" — they provide immediate value by processing user input and showing results, creating engagement before signup. This is the "product-as-landing-page" pattern.
• Note: Blocked browser automation (Cloudflare). URLs confirmed via sitemap and web research.

10. Talkiatry

• Google landing pages:
  1. https://www.talkiatry.com/ — "online psychiatrist" — homepage with "Get started" CTA
  2. https://www.talkiatry.com/landing-test-pages/get-started — "psychiatry covered by insurance" — dedicated landing page
  3. https://www.talkiatry.com/landing-test-pages/home-lp — "psychiatrists who take insurance" — dedicated landing page
  4. https://www.talkiatry.com/insurance — "psychiatrist that takes insurance" — insurance verification page
  5. https://www.talkiatry.com/online-psychiatry — "online psychiatry" — service page
  6. https://www.talkiatry.com/children — "child psychiatrist" — demographic-specific page
  7. https://www.talkiatry.com/anxiety-test — "anxiety test" — self-assessment quiz
  8. https://www.talkiatry.com/depression-test — "depression test" — self-assessment quiz
  9. https://www.talkiatry.com/adhd-test — "ADHD test" — self-assessment quiz
  10. https://www.talkiatry.com/ocd-test — "OCD test" — self-assessment quiz
  11. https://www.talkiatry.com/bipolar-disorder-test — "bipolar test" — self-assessment quiz
  12. https://www.talkiatry.com/postpartum-depression-test — "postpartum depression test" — self-assessment quiz
  13. https://www.talkiatry.com/mental-health-tests — "mental health test" — assessment hub page
• Google ad headlines: "Talkiatry: The Online Psychiatrist Covered by Insurance" / "Virtual Mental Health Care Covered by Insurance"
• Google ad descriptions: Insurance-covered, same-week appointments
• Landing page differs by channel: Yes — Google has condition-specific test/assessment pages not present in Facebook flow
• Quiz on Google landing pages: Yes — 6+ condition-specific self-assessment quizzes (anxiety, depression, ADHD, OCD, bipolar, postpartum). These serve as Google Ads landing pages for condition-specific searches. The assessments deliver genuine diagnostic value and naturally lead to the insurance-qualification signup. This is a strong pattern for Twofold to study.

11. Headspace

• Google landing pages:
  1. https://www.headspace.com/ — brand keywords — homepage with "Try for $0" CTA
  2. https://www.headspace.com/meditation — "meditation app" — meditation-specific page
  3. https://www.headspace.com/therapy — "online therapy" — therapy service page
• Google ad headlines: "Headspace — Stress Less With Headspace" / "Mental Health App & Online Therapy"
• Google ad descriptions: Meditation and therapy app
• Landing page differs by channel: No — primarily uses homepage for all channels
• Quiz on Google landing pages: No quiz. Direct "Try for $0" CTA. Minimal funnel approach.

12. Calendly

• Google landing pages:
  1. https://calendly.com/ — "scheduling software" — homepage with signup CTA
  2. https://calendly.com/features/scheduling — "meeting scheduling" — features page
  3. https://calendly.com/features/scheduling/appointments — "appointment scheduling" — feature-specific page
  4. https://calendly.com/features/embed-options — "embed scheduling" — developer-focused page
• Google ad headlines: "Calendly — Easy Scheduling Ahead" / "Free Scheduling Software"
• Google ad descriptions: Free scheduling, calendar sync
• Landing page differs by channel: No — same pages for both
• Quiz on Google landing pages: No quiz. PLG direct signup approach.

13. Zocdoc

• Google landing pages:
  1. https://www.zocdoc.com/ — brand keywords — search-first homepage
  2. https://www.zocdoc.com/specialty — specialty listing hub — links to all specialties
  3. Dynamic provider listing pages (e.g., zocdoc.com/psychiatrists/new-york) — specialty + location searches
• Google ad headlines: "Zocdoc — Find & Book Top Doctors Near You" / "You've Got Options — Book Online"
• Google ad descriptions: Find and book doctors, insurance accepted
• Landing page differs by channel: Yes — Google routes to intent-matched provider listings; Facebook uses brand campaigns
• Quiz on Google landing pages: No traditional quiz. The booking flow (specialty, location, insurance) functions as a lightweight qualification. "Booking = signup" pattern.
• Note: Blocked browser automation. URLs confirmed via web research.

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Tier 2: Healthcare Companies (Batch A)

14. Suki AI

• Google landing pages:
  1. https://www.suki.ai/ — "AI clinical documentation" — homepage with demo CTA
  2. https://www.suki.ai/clinicians/ — "AI assistant for clinicians" — clinician-focused page
  3. https://www.suki.ai/solutions/ — "clinical documentation solution" — solutions overview
  4. https://get.suki.ai/ — "medical dictation software" — separate signup/demo domain
  5. https://www.suki.ai/epic/ — "Epic AI scribe" — EHR-specific page
  6. https://www.suki.ai/athena/ — "athenahealth AI scribe" — EHR-specific page
• Google ad headlines: Enterprise-focused (demo request model)
• Landing page differs by channel: Yes — get.suki.ai is likely the Google Ads destination; main site is SEO
• Quiz on Google landing pages: No quiz. Enterprise demo-led model.

15. Nabla

• Google landing pages:
  1. https://www.nabla.com/ — "ambient AI documentation" — homepage ("Enjoy care again")
  2. https://www.nabla.com/whitepapers/ai-for-clinical-documentation — "AI clinical documentation" — whitepaper/content page
  3. https://www.nabla.com/case-studies/denver-health — case study pages
• Google ad headlines: Not found — primarily enterprise/inbound model
• Landing page differs by channel: No — same site for both
• Quiz on Google landing pages: No quiz. Enterprise/content marketing model.

16. Heidi Health

• Google landing pages:
  1. https://www.heidihealth.com/en-us — "AI medical scribe" — US homepage
  2. https://www.heidihealth.com/us-landing-page — "AI scribe for doctors" — dedicated US landing page
  3. https://www.heidihealth.com/en-us/scribe — "AI scribe" — scribe-specific page
  4. https://www.heidihealth.com/en-us/solutions/medical-specialties — "AI scribe for [specialty]" — specialties hub
  5. https://www.heidihealth.com/en-us/solutions/allied-health — "allied health AI scribe" — allied health page
  6. https://www.heidihealth.com/use-case/medical — "AI for medical professionals" — use case page
• Google ad headlines: Pain-focused ("Stop charting at midnight")
• Landing page differs by channel: Yes — /us-landing-page is likely Google-specific
• Quiz on Google landing pages: No quiz. Direct signup with free tier. PLG model.

17. SimplePractice

• Google landing pages:
  1. https://www.simplepractice.com/ — "practice management software" — homepage
  2. https://www.simplepractice.com/features/private-practice-marketing/ — "therapy practice marketing" — feature page
• Google ad headlines: "EHR Software for Health & Wellness"
• Landing page differs by channel: Minimal — same site for both
• Quiz on Google landing pages: No quiz. Free trial CTA.

18. Jane App

• Google landing pages:
  1. https://jane.app/ — "practice management software" — homepage
  2. https://jane.app/online-booking — "online booking for practitioners" — feature page
  3. https://jane.app/landing/scheduling — "scheduling software" — dedicated landing page
• Google ad headlines: Practice management focused
• Landing page differs by channel: Partially — /landing/scheduling appears Google-specific
• Quiz on Google landing pages: No quiz. Demo/trial CTA.

19. Tebra

• Google landing pages:
  1. https://www.tebra.com/ — "EHR practice management" — homepage
  2. https://www.tebra.com/ehr-software — "EHR software" — product page
  3. https://www.tebra.com/marketing — "medical practice marketing" — marketing solution page
  4. https://www.tebra.com/marketing/search-engine-marketing — "medical practice Google Ads" — SEM-specific page
  5. https://www.tebra.com/independent-practices — "independent practice software" — segment page
• Google ad headlines: "EHR and Practice Management Software"
• Landing page differs by channel: Yes — multiple product-specific pages for search
• Quiz on Google landing pages: No quiz. Demo request model.

20. Doxy.me

• Google landing pages:
  1. https://doxy.me/en/ — "free telehealth", "HIPAA compliant video" — homepage ("Simple, Free, Secure")
  2. https://doxy.me/en/pricing/ — "telehealth pricing" — pricing page
  3. https://doxy.me/en/patients/ — "telehealth for patients" — patient-focused page
  4. https://learn.doxy.me/telehealth-software — "telehealth software" — content/education page
• Google ad headlines: "Simple, Free, Secure Telemedicine"
• Landing page differs by channel: Minimal
• Quiz on Google landing pages: No quiz. Direct free signup. Zero-friction model.

21. Elation Health

• Google landing pages:
  1. https://www.elationhealth.com/ — "primary care EHR" — homepage
  2. https://go.elationhealth.com/ — Google Ads specific landing page domain (confirmed — URL has Google UTM params)
  3. https://www.elationhealth.com/solutions/ehr/ — "EHR software" — product page
  4. https://www.elationhealth.com/who-we-serve/specialty/family-medicine/ — "family medicine EHR" — specialty page
  5. https://www.elationhealth.com/who-we-serve/primary-care/new-practice/ — "new practice EHR" — segment page
  6. https://www.elationhealth.com/direct-care/ — "direct primary care" — DPC-specific page
• Google ad headlines: "Award-Winning EHR for Primary Care"
• Landing page differs by channel: Yes — go.elationhealth.com is a dedicated Google Ads landing domain
• Quiz on Google landing pages: No quiz. Demo/self-guided tour CTA.

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Tier 3: Quiz Funnel Companies (Batch B)

22. Warby Parker

• Google landing pages:
  1. https://www.warbyparker.com/ — brand keywords — homepage
  2. https://www.warbyparker.com/quiz/frames — "find glasses for my face shape" — frames recommendation quiz
  3. https://www.warbyparker.com/quiz/frames/results — quiz results page
  4. https://www.warbyparker.com/home-try-on — "home try on glasses" — HTO landing page
  5. https://www.warbyparker.com/eyeglasses — "buy eyeglasses online" — product listing
  6. https://www.warbyparker.com/homepage-meta-ads — meta-specific homepage variant (confirms channel-specific pages exist)
• Google ad headlines: Brand search terms
• Landing page differs by channel: Yes — /homepage-meta-ads confirms they serve different pages per channel
• Quiz on Google landing pages: Yes — /quiz/frames is a style recommendation quiz accessible from Google. AI-powered tool scans face for measurements. Quiz produces personalized glasses recommendations leading to Home Try-On.

23. Wealthfront

• Google landing pages:
  1. https://www.wealthfront.com/ — "automated investing" — homepage
  2. https://www.wealthfront.com/risk-questionnaire — "risk tolerance quiz", "how should I invest" — risk assessment quiz
  3. https://www.wealthfront.com/risk-questionnaire/quiz — risk quiz flow page
  4. https://www.wealthfront.com/risk-questionnaire/quiz/takeaway — quiz results page
• Google ad headlines: "Wealthfront — Money Works Better Here"
• Landing page differs by channel: Partially
• Quiz on Google landing pages: Yes — /risk-questionnaire is a financial risk assessment quiz with 100 granularity levels. Designed with academic rigor (consistency detection). This is the gold standard for professional-audience quizzes on Google — the quiz delivers genuine value (risk score) that requires signup to act on.

24. Function of Beauty

• Google landing pages:
  1. https://functionofbeauty.com/ — "custom haircare" — homepage
  2. https://functionofbeauty.com/pages/hair-quiz — "custom shampoo", "personalized haircare" — hair customization quiz
  3. https://functionofbeauty.com/pages/quiz-home — quiz hub page for all product quizzes
• Google ad headlines: "Custom Haircare"
• Landing page differs by channel: Minimal
• Quiz on Google landing pages: Yes — the hair quiz IS the product experience. Each question adds visible customization. 2-minute quiz produces over 54 trillion possible formulations.

25. Curology

• Google landing pages:
  1. https://curology.com/ — "personalized skincare" — homepage
  2. https://app.curology.com/sign-up/get-started/skin/quiz-ps — "custom skincare", "acne treatment" — skincare quiz/consultation
  3. https://curology.com/promotions/ — promotional landing page
  4. https://curology.com/why-curology/ — "why Curology" — content page
• Google ad headlines: "Prescription Skincare, Personalized"
• Landing page differs by channel: Yes — separate quiz entry via app.curology.com
• Quiz on Google landing pages: Yes — 15-question skin assessment + photo upload. Framed as a medical consultation (not a marketing quiz). Provider matching after quiz. "The science behind our skincare quiz" blog post validates the approach. This is a healthcare qualification quiz similar to Hims.

26. Care/of

• Google landing pages:
  1. https://www.takecareof.com/ — "personalized vitamins" — homepage
  2. https://www.takecareof.com/survey/new — "what vitamins should I take" — vitamin recommendation quiz
  3. https://www.takecareof.com/p/start-the-quiz — quiz start page
  4. https://get.takecareof.com/ — "upgrade vitamins" — promotional landing page
  5. https://get.takecareof.com/vitamin-home — vitamin-specific landing
• Google ad headlines: "Personalized Vitamin Packs"
• Landing page differs by channel: Yes — get.takecareof.com is a separate promotional domain
• Quiz on Google landing pages: Yes — the vitamin quiz asks about diet, lifestyle, and health goals. Research citations on results page. Personalized pack recommendation. This is the "quiz delivers genuine value" pattern — the recommendation IS useful even without purchase.

27. Policygenius

• Google landing pages:
  1. https://www.policygenius.com/ — "compare insurance" — homepage with quote comparison
  2. Product-specific quote pages (life, home, auto)
• Google ad headlines: "Compare Free Quotes & Buy Insurance"
• Landing page differs by channel: Minimal
• Quiz on Google landing pages: Partially — the quote comparison tool functions as a lightweight quiz (asking about coverage needs, demographics, preferences). Not a traditional quiz but an interactive decision-support tool.

28. Betterment

• Google landing pages:
  1. https://www.betterment.com/ — "automated investing" — homepage
  2. https://www.betterment.com/investing — "automated investing" — investing page
  3. https://www.betterment.com/retirement — "retirement planning" — retirement page
• Google ad headlines: "Automated Investing & Financial Planning"
• Landing page differs by channel: Minimal
• Quiz on Google landing pages: No quiz found on Google-facing pages. The 6-question goal-based onboarding happens post-signup.

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Tier 4: Remaining Companies (Batches C+D — Quick Triage)

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Google vs. Facebook Landing Page Comparison (Updated)

Companies with Quiz/Assessment on Google Landing Pages

Companies Using Direct CTA (No Quiz) for Google

Key Takeaway (REVISED)

The original research concluded "no quiz for Google" based on 6 companies. With expanded research across 44 companies, the picture is nuanced:

12 out of 28 companies with Google presence use quizzes or assessments on their Google landing pages. This is not a niche pattern — it's common, especially in:

• Healthcare/mental health: Talkiatry (6 condition tests), Talkspace (11 assessments), Hims (qualification quizzes), Curology (skin consultation)
• Personalization-heavy products: Warby Parker, Function of Beauty, Care/of, Wealthfront
• Insurance: Lemonade, Policygenius

The quiz works for Google when:

1. The quiz delivers genuine value (diagnosis, recommendation, risk score, personalized product) — not just marketing warm-up
2. The quiz matches search intent (condition-specific tests for "anxiety test" searches)
3. The quiz IS the product experience (Guardio, Grammarly tools)

The quiz fails for Google when:

1. Keywords are purely transactional ("AI scribe pricing", "free trial")
2. The user already knows what product they want
3. The quiz is pure marketing friction without value delivery

For Twofold: The Talkiatry and Talkspace pattern is most transferable — condition/specialty-specific self-assessment quizzes that serve diagnostic value before signup. A "Documentation Workflow Assessment" for Google traffic could work alongside the content-rich landing pages, as a secondary path for discovery/research intent keywords.